Here's how a Cart Funnel typically works:

Cart Funnel Landing: The first page of a cart funnel typically features a single product above the fold. If it is a lower priced product, many times the order form is included on the landing page. For higher priced items the an email opt-in is on the first page and the order form is on the next page. This allows you to create an abandon cart follow-up email series if necessary.

Upsells and Downsells: Following completion of the order form, the next page is an upsell, typically more of the initial product, but at a reduced price. The page also has a downsell link in case the buyer does not want as much of the product offered by the upsell. The down sell typically offers a fewer items or a payment plan.

Cross-Sell: In an effort to increase the average cart value, typically a cart funnel will add an additional page promoting another product similar, or complimentary, to the product that was just purchased. There will also be an upsell and downsell offer for the cross-sell product.

Order Confirmation: The final page in this funnel is an order confirmation that contains an offer wall of additional products with links to other funnels. 

Abandoned Cart Emails: If someone enters their email address, but doesn't complete the purchase, an abandon cart follow-up series of emails can be triggered incase the person was interrupted before finishing the purchase.

By implementing a Cart Funnel, businesses can streamline purchasing, reduce cart abandonment, and increase conversions.

Here's how a Paid Challenge Funnel typically works:

Paid Challenge Landing Page: The landing page provides information about the challenge, its benefits, and why it is worth the investment. It may include testimonials from previous participants and highlight the expertise of the challenge creator. The page aims to convince visitors to sign up for the challenge by showcasing its value and providing clear instructions on how to join.

Order Form: The second page is an order form that typically offers an extra product or service related to the challenge that can be added to the shopping cart by simply clicking a check box - this is known as an order bump.

VIP Upsell: Paid Challenges usually offer a VIP package that can include private chat groups, live Q & A sessions, extra videos, and more.

Challenge Content: Once registered, participants receive access to the Challenge content via email, through a dedicated membership site, or through a series of video lessons or downloadable resources. The content is designed to guide participants through the challenge, providing step-by-step instructions, tips, and insights.

Daily or Weekly Assignments: Throughout the challenge, participants are given daily or weekly assignments or tasks related to the challenge topic. These assignments encourage active participation and practical application of the challenging content concepts.

Community Engagement: Most Challenges includes a dedicated community or private group where participants can connect, share their progress, ask questions, and support one another. The Community creates a sense of accountability, motivation, and camaraderie among participants.

Upsell or Offer: Toward the end of the challenge, an upsell or new offer may be presented to participants. The upsell/offer can be a paid program, course, or service that builds upon the knowledge and progress made during the challenge.

Paid Challenge Funnels provide participants with a premium and exclusive experience, offering in-depth knowledge, guidance, and support from industry experts or experienced professionals. The fee acts as an investment in their personal or professional development, increasing the commitment level and motivation to actively engage in the challenge.

Here's how a Video Sales Letter Funnel typically works:

VSL Landing Page:  The core component of the VSL Funnel is the video presentation. This video typically features an expert or spokesperson who delivers a persuasive sales message, highlighting the product's unique features, benefits, and value proposition. The video is carefully scripted and structured to engage viewers and lead them toward the desired action.

Order Form: The second page is an order form that typically has an order bump as well.

Upsells and Down Sells: The next page(s) typically offers a course, challenge, or webinar related to the video topic. This is an easy way to increase the cart value for the VSL funnel.

Order Confirmation Page: This page provides the order confirmation along with other additional offers that may be of interest. These offer link to other funnels.

Businesses can effectively communicate their message, build trust, and drive conversions by utilizing a Video Sales Letter (VSL) Funnel. Combining visual storytelling, persuasive elements, and strategic calls-to-action in a video format creates a powerful tool for engaging and converting potential customers.

Here's how a Webinar Funnel typically works:

Webinar Landing Page: The landing page provides information about the webinar and encourage registrations. The landing page details the webinar topic, date, time, and presenter. It also highlights the benefits participants will gain from attending the webinar and includes a registration form to capture attendee information.

Registration Confirmation: After registering for the webinar, a confirmation email with details about accessing the webinar, including a unique link, date, and time is sent to the participant. This email may also include reminders leading up to the webinar to ensure attendees get it.

Pre-Webinar Emails: Leading up to the webinar, participants may receive additional emails or communication to keep them engaged and excited about the upcoming event. Teasers, sneak peeks, or bonus content related to the webinar topic are used to build anticipation further.

Webinar: The webinar may be live or pre-recorded. The presenter delivers valuable and engaging content, sharing insights, expertise, and actionable strategies related to the topic. The goal is to provide value and establish credibility while addressing the pain points and needs of the audience.

Call-to-Action Offer: Toward the end of the webinar, a call-to-action is presented to participants, urging them to take the desired action, including purchasing a product or service, signing up for a course or program, scheduling a consultation, or joining a membership community. The value and trust established during the webinar support the call to action.

By using a Webinar Funnel, businesses can effectively showcase their expertise, build trust with potential customers, and drive conversions. The interactive nature of webinars allows for direct engagement and a deeper connection with the audience, making it a powerful tool for lead generation and sales.

Here's how a Product Launch Funnel typically works:

Registration Page: The registration page is designed to generate interest in the product about to be launched. It usually consists of a simple email opt-in form with a call-to-action. 

Thank You Page: The Thank You page is where you tease the person with the content that will be delivered over a period of time to build anticipation for the product launch itself. 

Four Day Email Schedule: You'll deliver emails over a period of days or weeks containing the content you "teased" on the Thank You page to build anticipation for the product launch. The fourth day is when you make the offer for the product.

Webinar Re-pitch: The purpose for this step is to re-pitch the content covered in the four day email series just in case they did not watch all the videos in the email series. The webinar ends with a call-to-action to purchase the product that usually has a close-cart day to increase fomo (fear of missing out). 

Offer Gone: The offer is taken down after a specified period of time.

Here's a general outline of an Application Funnel:

Application Landing Page: A dedicated landing page that provides information about the application, its purpose, benefits, and any prerequisites. 

Application Form: The application form is a crucial component of the funnel. It collects important information from potential applicants, such as personal details, qualifications, experience, or any other criteria relevant to the application. The form should be user-friendly and easy to fill out, ensuring a smooth application experience.

What's Next Page: Once applicants submit their application, they undergo a qualification and screening process to evaluate the applicant's fit for the program or opportunity based on predetermined criteria. The screening may include reviewing resumes, assessing qualifications, conducting interviews, or requesting additional documentation.

Selection: After the screening process, the selection committee or system determines which applicants meet the requirements and are accepted into the program. Applicants are notified of the decision, and those accepted receive further instructions and details about the next steps.

Enrollment: Accepted applicants undergo an onboarding process, including enrollment or registration. This step involves completing any necessary paperwork, paying fees (if applicable), and attending orientation sessions or training programs to prepare for their participation in the application.

By implementing an Application Funnel, businesses or organizations can streamline the application process, identify qualified candidates, and ensure a smooth transition from potential applicant to active participant. It helps manage applications efficiently, provide a positive applicant experience, and ultimately select individuals who align with the goals and objectives of the program or opportunity.

Here are some key features and components of a Funnel Hub:

Home Page: The top portion of the Home page (above the fold) should have an offer/call to action to add people to your email list. The remaining sections of the home page can talk about other offers and services with links to other pages on your funnel hub or to other funnels.

Content Hub: This page contains different content that you have produced and may also have links to other pages and/or funnels.

Reviews and Case Studies: This page is where you feature any reviews and case studies you have. It may also have links to other pages and/or funnels

About Attractive Character: This page talks about the attractive character of your company. It may have links to other pages and/or funnels.

About Movement: This page talks about your company's movement or mission statement. It may have links to other pages and/or funnels.

Programs: This page features any programs you offer. It will probably have links to funnels for people to enroll in your programs. It may also have links to other pages and funnels.

Lead Magnets: This page contains links to your various lead magnet offers with links to the lead magnet funnels. It may have links to other pages as well. 

By centralizing all the elements of the marketing funnel in one place, the Funnel Hub streamlines the user journey, provides a consistent brand experience, and is an efficient way to increase converting leads into customers. It enables efficient lead management, personalized communication, and data-driven optimization to enhance overall marketing performance.

Here's how a Follow-Up Funnel typically works:

Soap Opera Email Series: This email series is started when someone opts-in to a funnel by entering their email address and is usually a five day series. The purpose of this follow up funnel is to build a relationship, engage with them, and get them to continue opening your emails in the future. Just like a soap opera on tv, this series of emails are designed to take them through emotion, logic, and fear. Each email ends with a cliff hanger that encourages them to look for the email that will be sent the next day.  At the end of the Soap Opera Email Series, you'll move them to anther funnel and, once they opt-in, begin a new Soap Opera Email Series related to that funnel's content.

Seinfeld Email Series: Follow-up emails are sent over time after the initial welcome email. These emails are designed to nurture the relationship, educate leads about the brand or product, address pain points, and position the offer as a solution. Each email provides value through educational content, case studies, testimonials, or exclusive offers.
Personalization and Segmentation: Personalization and segmentation techniques are employed to enhance the effectiveness of the Follow-Up Funnel. Leads are segmented based on interests, behaviors, or demographics, allowing for more targeted and relevant communication. Personalization elements such as using the lead's name, referencing specific interactions, or addressing pain points create a more personalized experience.

Abandon Cart Email Series: Strategically placed CTAs guide leads toward the desired conversion throughout the nurturing sequence, encouraging them to purchase, sign up for a demo, schedule a consultation, or take other desired action. The CTAs should be clear, compelling, and aligned with the lead's stage in the buyer's journey.

By implementing a Follow-Up Funnel, businesses can automate and streamline their lead-nurturing process, ensuring consistent communication and personalized interactions with leads and customers. It helps build trust, engage prospects, and increase conversion rates by delivering targeted and timely messages throughout the buyer's journey.

Here are some key features and components of a Membership Site:

Free or Paid Funnel: There is usually a funnel, free or paid, to register someone for a membership site.

Sign In: The Sign In page is used to allow registered or active members access to the membership site. 

Membership Site: Membership Sites provide valuable and premium content exclusively for their members. Content can include articles, videos, tutorials, e-books, podcasts, webinars, or any other type of digital content. The content is often organized into categories or sections for easy navigation and consumption.

By creating a Membership Site, businesses or content creators can monetize their expertise, offer premium content, and build a loyal community of members. It provides a sustainable revenue stream and allows for ongoing relationships with members who value the exclusive benefits and content provided.